You already do great work. But if you’re not showing that work online, you’re making it harder for potential clients to choose you.
Featuring project photos on your website proves you can deliver good work. With new tools that make publishing easier, it’s now simpler than ever to turn your job site photos into a sales and marketing machine.
If you’re in the trades, having a contractor portfolio on your website is one of the easiest ways to prove the quality of your work. Here’s how:
1. Show Off the Work You’re Proud Of
You’re already taking photos on the job. Maybe it’s for insurance documentation, tracking progress, or keeping your team and clients updated. But those same photos can also help market and grow your business.
Some of the most effective content you can use is already at your fingertips. The photos you’re already capturing can help future customers see the kind of work you do and feel confident choosing your business.
- Before-and-after photos show transformation.
- In-progress photos demonstrate how you work.
- Finished photos highlight attention to detail.
Even simple things like a clean workspace or careful prep can signal professionalism.
Use Job Photos to Build Your Contractor Portfolio
With CompanyCam, you can turn your jobs and projects into a public showcase of your work. Use the app to document your jobs with photos, videos, and notes. When you’re ready, it’s easy to turn those projects into customer-facing content.
You can create and publish projects as a:
Website Gallery: A filterable photo grid embedded on your website.
Website Map: An interactive location map of completed jobs.
Portfolio Site: A public, mobile-friendly portfolio linked to your business.
Just select your best images, add a title, tag products or services, and include a short description (you can even have AI Actions do this for you!). Each project showcase you publish automatically updates across your portfolio, gallery, and map—no extra uploads or coding required.
2. Improve Your Website SEO
Ranking on Google takes more than a few keywords or good reviews. Search engines prioritize websites that are active, helpful, and easy to navigate. That means:
Fresh content on your website that’s updated regularly
A good user experience with organized, useful information
Clear signals that your business is real and doing work right now
Publishing completed projects with photos, titles, and tags checks all those boxes. Each project you showcase adds relevant content to your site — without any extra effort.
When visitors can browse real jobs, filter by service, and view recent work, they stay on your site longer. That activity tells Google your site is valuable, which can help boost your search ranking.
Detailed project pages also help search engines understand what you do and where you do it, improving your chances of showing up in local results. When paired with a Website Map that displays your completed jobs by location, you’re giving both search engines and potential customers clear, local context about your work.
You’re already doing the work. With the right tools, that work becomes content that helps people find and choose your business online.
3. Build Trust with Proof of Your Good Work
Trust is everything in this business. When a potential customer finds your website, they want to feel confident that you’re the one for the job.
You can say you’re experienced. You can say you’re reliable. But photos prove it.
A portfolio presents your work the way you want to be known. Whether it’s high-end remodels, specialty installs, or consistent good work, you can build a portfolio that makes the right first impression. And when it’s time for someone to choose between you and another contractor, guess who stands out?
(Hint: It’s the one with a professional job portfolio that looks sharp and loads fast.)
You Don’t Need Web Skills to Share Your Work
Not everyone has website building skills, and that’s okay. You don’t need to know how to code or design to get your work online anymore. There are many options for you to get help building a portfolio.
CompanyCam Portfolio Site
You can use CompanyCam’s portfolio website builder—a public, mobile-friendly page that automatically shows all your published showcases inside CompanyCam. It connects to your Google Business Profile and can be shared with leads in just one click.
Partner with a Trusted Website Developer
You can now get professional help installing your Website Map or Gallery widget, without the tech headaches. If you’ve ever thought, “I have access to my website, but I can’t figure out how to make the CompanyCam widget show up,” you’re not alone.
We’ve made it easier. You can now connect directly with Virtual Vision, our trusted web development partner, to get your widget installed quickly and correctly.
How It Works
- Go to your CompanyCam account
- Click “Add Map to Website” or “Add Gallery”
- Choose the professional install option
- Send in your info and let Virtual Vision take it from there!
Your Work Deserves to Be Seen
Getting your work online doesn’t need to be complicated. You already have the photos. Now you have a way to show them off. If you’re still figuring out how to build a portfolio, start with the work you’re already doing and use the tools built to help you share it.
With CompanyCam, it’s never been easier to create a contractor portfolio that builds trust and helps you win more work.
