Whether you’re just starting out or have been in business for years, your Google Business Profile is one of the most important tools for getting found, earning trust, and growing your business.
When someone searches for your company or for services like yours, Google displays a snapshot of your business. That includes reviews, photos, contact info, and more. If your profile doesn’t show up or looks incomplete, you’re missing opportunities.
Why Google Business Matters
Here’s what the data tells us:
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91% of consumers read online reviews before making a purchase
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70% base their decisions on those reviews
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84% trust online reviews as much as personal recommendations
When people search for a contractor, they want proof. They look for stars, photos, and signs of recent activity. A complete Google Business Profile provides that proof.
What You Need to Get Started
You only need a few things to set up your profile:
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Your business name and description
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A current website link
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High-quality photos of your work
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Your business address (if you work from a physical location)
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Your operating hours
When set up correctly, your profile needs little maintenance. Google uses it to help people find you on Search and Maps.
Connect with Customers on Google
When someone searches “roofing near me” or your business name, your Google profile reviews show up directly in the search results. This is your digital business card. It gives people everything they need to reach out: phone number, website, directions, reviews, and more.
Your competitors are using it. You should be too.
Make Your Profile Work for You
Post photos, share updates, and list special offers to help your business stand out. Use your bio to tell people what makes you different. Strong reviews build trust and bring in referral traffic.
The CompanyCam Reviews feature makes this easier. You can quickly collect reviews, include job photos, and show off real feedback from real customers. That gives people more reasons to choose you.
What Is a Google Business Profile?
Google says:“Your free Business Profile on Google helps your business show up when it matters most: the moment customers are searching for your business or products or services like yours on Google Search and Maps.”
That visibility leads to more calls, more visits to your website, and more jobs in your area.
Make It Easy for Customers to Reach You
Your profile lets people call, message, or leave reviews — all without needing to visit your website. You can respond to reviews, post new photos, and keep your business details current.
Google also gives you insights about how people interact with your listing. That helps you improve how your business shows up online and attract more qualified leads.
At CompanyCam, we recommend adding before-and-after photos to your profile. Use images that show your work, your team, your vehicles, or your logo. These details give customers confidence and help them remember your business.
Google Business Profile Checklist
Make sure your profile includes the following:
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A short business description (750 characters or less) that includes relevant keywords
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Clear, high-quality photos of your work
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A consistent, accurate business address and phone number
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Current business hours and holiday closings
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Primary and secondary categories that describe your services
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Recent, detailed customer reviews
