Footprints Floors didn’t become the largest flooring installer in the country by accident. Since opening in 2008, the company has grown by pairing excellent craftsmanship with a franchise model that gives owners the support they need and the freedom to run their own business. That combination has produced an operation spanning 40+ states that has completed nearly 70,000 flooring projects across the country.
At that scale, consistency is everything. A customer in Denver should get the same documentation, the same communication, and the same professional experience as a customer in Detroit or Dallas. Delivering that consistency across dozens of franchise locations, hundreds of subcontractors, and thousands of active jobs requires more than good intentions. It requires a system.
When Footprints Floors needed a centralized photo documentation platform to manage multiple crews and locations without losing quality or visibility, they partnered with CompanyCam.
The Problem: Hundreds of Photos Per Job With Nowhere to Put Them
Flooring jobs are photo-intensive by nature. Every installation requires documentation of the subfloor condition, the materials being used, the installation process, and the finished product.
Every renovation requires before photos that show what was there, progress photos that show what was done, and after photos that show what was delivered. On any given day, a single Footprints franchise has 15 or 16 active jobs in progress, each generating its own documentation requirements.
Before partnering with CompanyCam, Footprints was taking all of those photos without a centralized place to store, view, and share them. The photos existed. The system to make them useful didn’t. The problems that created touched every part of the operation:
- Managers had no real-time visibility into active jobs without calling the field
- Subcontractors arrived on site without reviewing pre-job photos from the sales visit
- Receipts and expense documentation weren’t consistently attached to the right project
- Franchise marketing had no easy way to pull recent job photos for the local website
- Customer communication about job progress required manual effort that most franchisees didn’t have time for
Running a 15-Job-a-Day Franchise Operation
Scott Campbell, Denver General Manager at Footprints Floors, describes a typical day as “15 or 16 new problems.” Not because the operation is broken, but because that’s the nature of running that many active jobs simultaneously. Something unexpected comes up on every job, and the question is always the same: how fast can you see it and respond?
With CompanyCam, managers can monitor every active job in real time from wherever they are. Photos from the field flow in as work progresses. Issues that would previously have required a site visit or a phone call get resolved from the office because the manager can see exactly what the crew is looking at. The time that used to disappear into traffic now stays in the business.
Tracking construction job progress without driving to every site isn’t just a convenience at Footprints. It’s the only way the math works when you’re running 15 jobs a day.
Using CompanyCam to Close More Flooring Sales
One of the less obvious ways CompanyCam creates value at Footprints is in the sales process. Photos organized by flooring type, stain, and installation style give sales teams a searchable library of recent work in nearby homes that they can pull up in front of a prospect.
The difference between showing a sample board and showing a photo of a finished floor three streets over is significant. A sample board asks a customer to imagine. A photo of a real job asks them to visualize.
“The glamour shots of a finished floor are one thing,” the company noted, “but seeing progress photos of a nearby project helps to move customers from thinking only about the investment and unknowns of the project to better envisioning what their home could look like.”
Combined with the Showcase feature that lets franchisees embed recent job photos directly on their local website, CompanyCam turned job site documentation into a sales tool that works around the clock.
How CompanyCam Solved the Subcontractor Handoff Problem
To keep up with job volume, Footprints franchisees develop relationships with subcontractors in their local markets.
Before CompanyCam, the handoff between the sales team and the install crew was a consistent weak point. Sales teams took photos on their phones, but sharing those photos with subcontractors before they arrived on site was cumbersome enough that it often didn’t happen. Crews showed up without knowing what to expect.
Now every subcontractor has access to the project photos before they set foot on the job site. They can review the pre-job conditions, understand what materials are needed, and flag anything that needs clarification before the workday starts.
Working with subcontractors in CompanyCam removed the single biggest source of miscommunication in the Footprints installation process, and the result shows up in fewer surprises on job day and cleaner handoffs from sale to installation.
90% Adoption Across All Franchisees
Over 90% of Footprints franchisees have adopted CompanyCam. The ones who use it most actively tend to share a perspective on the value that Adnan Alhaider, Owner and Manager of Footprints Floors Metro Detroit, articulates better than anyone else: “If it saves me hours every month, it’s already paid for. If it helps me charge for one receipt that I might’ve missed, it’s already paid for. The math is very simple.”
For a franchise operation running 70,000 jobs across 40+ states, that math plays out at scale. Every hour saved per franchise multiplied across dozens of locations. Every missed receipt caught. Every subcontractor handoff that goes smoothly because the photos were there before anyone showed up. The documentation that makes all of that possible starts with a photo taken at the right moment and organized automatically in the right place.
The Case for CompanyCam
Footprints Floors built the largest flooring installation franchise in the country on a foundation of quality work and consistent customer experience. Maintaining that consistency across 40+ states and thousands of active jobs required a documentation platform that worked the same way for every franchisee, every subcontractor, and every customer regardless of location.
CompanyCam gave them that platform, and 90% of their franchisees adopted it because the value was undeniable from the first job. “The math is very simple,” Adnan said. At 70,000 projects and counting, the math has been proven right thousands of times over.
