Construction Concepts has been operating out of Abilene, Texas for over 30 years, handling construction and restoration work for residential and commercial clients. Owner Keith Sproles recently expanded the operation under a separate brand, Restoration Concepts, to market the restoration side of the business independently. Keith has spent three decades developing a deep understanding of what works and what doesn’t in his industry, and he is vocal about both.
Two weeks before speaking with CompanyCam, Keith had three bids on his books. Two weeks later, he had 27. That kind of growth doesn’t happen by accident in a market of 130,000 businesses. It happens when a company starts looking more professional, communicating more clearly, and closing more of the jobs it prices.
For Keith, the connection between documentation and winning more work runs through every part of how Construction Concepts operates.
The Problem: Begging for Photos and Scrolling Through Texts
Before CompanyCam, Keith’s photo process was one he describes without ceremony: “Take a picture. Text it to me. Beg them to text it to me.” He would wait for photos that may or may not arrive, scroll through chains of text messages trying to match images to jobs, and hope nothing important got lost along the way.
For a contractor who prizes professionalism and wants to be the most expensive option in his market rather than the cheapest, this process was working against him:
- No central place where job photos lived
- Crew members assumed someone else was taking photos
- Keith had no visibility into active jobs without driving to them
- Sending photo documentation to clients required manual assembly
- Bids went out without the visual evidence that justifies premium pricing
The process kept breaking down at the same points on every job, and Keith knew it. He just needed a system that could keep up with the way he wanted to run his business.
What Changed After Using CompanyCam
The shift happened fast. Keith’s process now starts the moment he pulls up to any job site. He opens CompanyCam, clicks New Project, selects his location through GPS, and he’s ready to document before he walks through the door. Every photo taken from that point forward is organized, timestamped, and accessible to anyone on his team without a single text message or email.
The crew adapted immediately. Instead of chasing photos from field staff, Keith can open CompanyCam and see exactly what’s happening on any active job in real time. His foreman can leave comments on photos. Keith can respond from wherever he is. A question that used to require a phone call and a drive now gets answered with a photo and a note. Keeping the crew in the loop stopped being something that required effort and became something the platform handled automatically.
How CompanyCam Helped Win More Bids
Keith is direct about his pricing strategy: he doesn’t want to be the cheapest contractor in Abilene. He wants to be the most expensive one, and he needs ways to justify that. CompanyCam became his primary tool for doing exactly that.
When Keith sends a bid, he attaches a photo report that shows the client exactly what he found and what he’s proposing to do about it. Photos of rotten wood, clearance issues, damaged materials — all annotated and organized — go out with every estimate. “I’ve had customers say to me, ‘I appreciated having a visual of what you were going to do,’ ” Keith said. That kind of contractor communication that builds trust before the job even starts is what separates the contractors who win at their price from the ones who have to discount to close.
The before-and-after feature serves a different but equally important function. Keith uses it on his website and in proposals to show prospective clients what his finished work looks like compared to what he started with. Creating before-and-afters in CompanyCam takes seconds and produces marketing material that does the selling before Keith ever walks in the door.
Running Punch Lists Without Client Interaction
One of the most distinctive ways Keith uses CompanyCam is for punch lists. When a job is wrapping up, instead of sitting down with the client to walk through everything that still needs attention, Keith sends them a link and asks them to take photos of anything they’re not happy with directly in the app.
The client photos go straight into CompanyCam. Keith’s crew pulls up the job, sees exactly what the client flagged and where, and takes care of it. Nobody has to schedule a meeting. Nobody has to describe something over the phone. The client documents the issue and the crew resolves it without a single back-and-forth conversation. For property work where clients aren’t always available or on site, this approach cuts the closeout process down to its essential steps and gets everyone to sign-off faster.
The Case for CompanyCam
Three bids to 27 in two weeks. Punch lists that run without client interaction. Bids that go out with annotated photo reports that justify premium pricing. Keith Sproles has been in construction for 30 years and he doesn’t hesitate when asked what CompanyCam has meant for his business.
“CompanyCam is industry-changing,” he said. “It changes the way I interact with my employees, interact with my customers, and bid my jobs.” For a contractor in a market of 130,000 people competing on professionalism rather than price, the tool that made the biggest difference was the one that made every job look as good on paper as it does in person.
