There are a ton of things that set your company apart from the rest. You do quality work at every project, you treat the customer right, and you don’t mess around. These things are huge when you’re in the service industry. Whether you’re a roofer, a landscaper, an HVAC tech, a general contractor, or any number of trades, you know these seemingly small things go a long way in establishing a solid reputation for your business.
But what if the competition is doing good work, too? How do you set yourself up for success and make sure potential customers know your name?
It all starts when you’re competing for the bid. Impressing homeowners with your charm and wit is great, but they want to see that you’ll deliver the goods, too. Being able to show clients that you’re both a proven craftsman and hip with the times is big. Having a messy notepad with drawings and scribbled notes isn’t going to impress anyone. With all the new tech that’s out there, try doing something with a little more “wow” factor, like augmented reality. CompanyCam has virtual measuring, object placement, and pitch gauges all right within our app, so you can blow customers away and competitors out of the water when you’re submitting a bid. Hop up on the roof, draw some lines, and tell a customer about how many squares you think it’ll take to get the job done. Drop an AC unit right where it’ll be installed to show customers what to expect. You can even drop some landscaping elements right into their yard so they can visualize the finished product. Customers will be absolutely blown away by your expertise and professionalism.
Beyond wowing customers on site, establishing a reputation as a contractor who is in constant communication with his/her clients is an awesome way to separate yourself from the herd. Be the contractor who keeps the homeowner up to date on all the big things happening while you’re there and makes sure to keep them in the loop on any major findings. If there’s unexpected damage or unforeseen repairs that arise, keeping your client in the know is so important. No one wants to come home to a contractor telling them they had to do some repairs that will cost them hundreds or thousands of additional dollars. Using CompanyCam project timelines is a super easy and efficient way of making sure homeowners are aware of the progress happening. You can quickly share the project with the homeowner and it will automatically update with each new photo your crew takes on site. This way, homeowners can see what’s getting done, if any unexpected issues arise, and make sure the project is on track.
Another way to really get customers’ attention and set yourself far above the rest of the competition is by showcasing your work on social media and on your website. Now more than ever, potential customers are searching for reputable businesses on Google, Facebook, and even Instagram. If you haven’t built a Facebook profile for your business yet — STOP READING THIS and go make one right now! No, seriously. Facebook has become a go-to destination for homeowners trying to sneak a peek at what different companies can do for them, so if you’re not posting photos of your work and featuring reviews from your many satisfied customers you’re missing out big time. It’s all about showing first, then telling. Your website and all your social media profiles should be littered with photos of your work and testimonials from happy customers. Potential customers love to see projects you’ve completed, and before and after shots are always a huge hit! CompanyCam’s Before and After camera makes it stupid simple for you to take, format, and share beautiful before and after photos of your projects. Since you’re already taking photos at all of your projects with CompanyCam, simply snag the “before” photo you want to use, snap your “after,’ pick the layout you like best, and share that pic on alllll the platforms. Now sit back, relax, and watch the calls pour in.
Setting yourself apart from the competition isn’t hard when you’re already doing so many awesome things that they aren’t. Using — and understanding— how new tech can help on jobs, finding easy ways to stay in contact with your customers, and highlighting all the great work you do goes a long way to showing potential customers exactly what you offer. And even though we’ve been tooting our own horn quite a bit in this blog, we’re gonna do it one more time. CompanyCam helps your team at all stages of a project. From submitting a bid to progress updates during the project and finally, to sharing and marketing the finished product, CompanyCam is with you every step of the way helping you impress customers and make that money. *toot toot*