True Fence, a fence contractor in southwest Florida, uses CompanyCam for three things: a shareable portfolio with map view, AI-generated social captions, and review requests. It runs alongside an outside ad agency and a CRM, not in place of them.
Owner Keilly Trujillo runs multiple crews and built the business over four years. Unlike most contractors, she came to CompanyCam from the marketing side first. Here’s how Marketing Suite helps them close quality-focused customers, and why the AI held up on a trade she assumed it would get wrong.
How True Fence shares a portfolio of finished work with customers
Before, showing past work meant the usual scramble through a drive full of photos. Now every finished job becomes a Showcase that posts a gallery to her website, organized by job, and lives in a portfolio she can send as a link.
“It’s just really good to have a presentable portfolio, images that’s not just a Google Drive, a link that you can easily share,” she says.
The feature that changed how she sells is the map view. Southwest Florida covers a lot of ground, and customers want to see work near them. Keilly can zoom to a prospect’s neighborhood and pull up the fences True Fence has built nearby, or send a few links filtered to a specific style.
“I’ve never had a map view before,” she says, and she’s blunt about how much it matters: “I probably wouldn’t be with CompanyCam if Showcases and the map view went away.”
Put together, that gives her three ways to answer a customer who wants to see past work:
- Send the full portfolio as a single link
- Filter to a specific fence style and send just those
- Zoom the map to the customer’s own neighborhood
Does a project portfolio help close the sale?
Keilly’s market is mostly price and speed driven, and the portfolio isn’t what closes every deal. Where it earns its keep is with the quality-minded customer, the one comparing contractors and looking for proof.
“When we do get those clients that are looking for good quality, it definitely helps us close the deal,” she says. Showing real, nearby, finished work turns a sales pitch into something the customer can see for themselves.
The other standout is the AI. Marketing Suite generates platform-specific descriptions straight from her job photos, and for a trade she assumed software would fumble, it held up.
“Whatever AI you guys are using is incredible,” she says. “Even the descriptions it’s using for social media are really impressive. Very accurate.” Fencing, in her words, is usually a random trade for tools like this. It read her jobs correctly anyway.
How CompanyCam fits alongside an agency and a CRM
CompanyCam didn’t replace Keilly’s marketing setup, and it wasn’t meant to. Her agency still runs the paid ads, and her CRM still handles the follow-up. What CompanyCam adds is the field and proof layer:
Documented jobs, organized by project
Assigning crew members to projects with specific job dispatch information
A shareable portfolio and map, plus a website gallery her whole team can point customers to
Google Business Profile updates she manages within CompanyCam
Review requests her estimator sends after each job
CompanyCam slots into the marketing setup Keilly already runs. For a business that already posts regularly, that’s the value that keeps her with CompanyCam. “It’s a great app,” she says. The work is documented, the portfolio is ready, and the proof is a link away the moment a customer wants to see it.
Frequently asked questions
How can contractors show customers photos of past jobs near them?
CompanyCam’s map view plots your finished jobs by location. Zoom into a customer’s neighborhood and pull up the work you’ve done nearby. Send a portfolio link filtered by service type or area, so a prospect sees relevant, local jobs without anyone driving them around.
Does CompanyCam work alongside other marketing tools like a CRM or an ad agency?
Yes. Keep your outside agency for paid ads and your CRM for follow-up, and use CompanyCam for documentation, a shareable portfolio, Google Business Profile updates, and review requests. It fits into an existing marketing stack instead of replacing it.
Can AI write social media captions from job photos?
Yes. CompanyCam’s AI reads your job photos and generates the post text from them, even for trades where people assume software will struggle to describe the work accurately.
Turn finished jobs into proof.
Marketing Suite turns the photos you're already taking into the portfolio your next customer checks first.
