Jeremy Mathis, project manager at Hingle’s Roofing, uses CompanyCam to document fortified roofs for compliance, then reuses that documentation for marketing. It started as a compliance tool and became a marketing one without extra work.
Hingle’s is a small, owner-led roofing company in south-central Kentucky, specializing in fortified roofs built to the IBHS Fortified standard. Kentucky homeowners can get up to $10,000 in grant money for the upgrade, and Hingle’s is the only certified fortified contractor within about an hour of Columbia, KY.
From compliance documentation to a shareable portfolio
Fortified work requires time-and-date-stamped photos signed off by a third-party evaluator. Jeremy documents each job in CompanyCam and shares a timeline link so evaluators can approve each stage remotely.
From there, marketing was a short step, since the photos he needed for compliance were already in one place.
From a hand-built map to one that updates itself
The clearest before-and-after benefit of using CompanyCam is his project map. Last year, Jeremy and the company’s IT contractor built one the hard way:
Went back through two years of finished jobs
Pulled the shingle and color for each one
Entered every address into the map by hand
In Jeremy’s words, it was “the most inefficient way possible.”
Now the map builds itself. Every job he finishes becomes a Showcase in Marketing Suite, and the map updates automatically as each one drops into the portfolio, with no manual entry.
He tags each project by color, so the map does real sales work. When a homeowner wants to see a specific shingle on a real house, Jeremy filters to it.
“If somebody wants to see a specific color, all I have to do is say onyx black, and it’ll pull up all the projects we’ve run that are onyx black,” he says. He sends the portfolio link with completion photos, and the customer sees six or eight finished roofs in that color without driving to a single address.
How Hingle’s Roofing went from inconsistent review requests to 60 five-star reviews
Getting reviews used to be a leak. Jeremy would finish a roof, mean to ask, and lose the window. “Nine times out of ten, they say they will, but then they don’t,” he says. Sending review requests through CompanyCam closed that gap.
CompanyCam sends the request within 24 hours of finishing, with photos attached and a short message he can tweak, and the reviews started landing. In just a short time, they’ve collected over 60 reviews, all five stars, with a goal of 100 by the end of the year. “Since we’ve been using it, we’ve already seen reviews go way up,” he says.
He also replies to every one from inside CompanyCam, without a separate Google login. “Everything’s connected, so it makes it really easy.”
How Hingle’s Roofing posts to Google, Facebook, and TikTok in one step
Hingle’s posts every finished job across its Google Business Profile, website, Facebook, and a TikTok Jeremy set up specifically for the company, and Marketing Suite handles the posting so he isn’t thinking about it. He does it in one pass:
Turn the finished job into a Showcase, which drops it into the portfolio and the map
Post it to Google, Facebook, and TikTok at once, with descriptions generated from the existing job details in CompanyCam
Send the review request within a day, then reply from the same place
For a crew that’s in and out of a job in a day and onto a new one the next morning, doing all of it in one app is what makes it stick. Jeremy runs the company’s documentation and marketing, and CompanyCam is where every job, note, and piece of paperwork lives, even for houses they only bid and didn’t win.
The payoff shows up on the road. His truck is wrapped, his signs are out, and the work is all over local feeds. “People tell me all the time, ‘I see you guys everywhere,’ ” he says. “And I’m like, but there’s only one of me. I’m just everywhere.”
Frequently asked questions
How can a contractor get more Google reviews?
The biggest lever is asking right away, while the job is fresh. Send a review request through CompanyCam within 24 hours of finishing a job, with photos attached, and reply to reviews from inside the app without a separate Google login. Fast, consistent replies help your SEO too, since Google factors review response into local search ranking.
Can CompanyCam build a map of past projects automatically?
Yes. Every finished job you turn into a Showcase drops into your portfolio and onto a project map that updates on its own, with no manual entry. It replaces the old approach of building a map by hand, job by job.
Can you filter a project portfolio by material or color?
Yes. Tag each project by material, color, or style, then pull up every job that matches. Send a customer the completion photos for the exact option they’re considering, so they see finished work without driving to a single address.
Turn your photos into marketing
You do the work. We do the marketing.
You’re already documenting the work. CompanyCam turns those photos into Google posts, social content, review requests, and a shareable portfolio, ready to send.
