Matthew Esh runs Esh Builders, an exterior home improvement company north of Harrisburg, Pennsylvania. He has 16 crew members in the field handling roofing, siding, windows, and doors, and a business built almost entirely on referrals and repeat customers. Work is not his problem. He has more of it than he can staff, and his real challenge is finding experienced help to keep pace.
His marketing goal is narrow and clear. Matthew wants people following Esh Builders online so the company is already on their mind when they need a new roof or windows. He’d rather organically grow his online audience by showcasing his work as opposed to leaning on paid ads.
“I love sharing our work with other people,” he says. The hard part was doing it consistently without spending hours he didn’t have.
The old way ate his time
Before Marketing Suite, posting his work meant moving photos between apps. He had tried a few different tools and none of them stuck, because they all added steps. As Matthew put it, “none of them worked real good for me because I had to download pictures and upload pictures and all that stuff, and it just takes time, and I got tired of it.”
The old routine looked about like this:
- Download the photos off his phone
- Edit them in one app
- Upload them into another to post
- Post to each platform one at a time
There was a second cost on top of the minutes. Every time he opened Facebook to post, the app pulled him off task. “I’ll end up chasing rabbits down the wrong lane if I go on Facebook to post,” he says. That friction was enough that posting slipped, which is the wrong outcome for a plan built on staying visible.
How Esh Builders posts a finished job in under two minutes
Now Matthew works out of CompanyCam and uses Marketing Suite so he can stop thinking about what to post. When a project wraps, Marketing Suite pulls the best photos and generates platform-specific descriptions, all from the job details already in CompanyCam, turns them into a Showcase, and posts to his platforms in one move. “In less than two minutes, I can have my work posted across half a dozen different social media,” he says.
He batches the whole thing. Tuesday is his posting day. He lines up about three posts and schedules them out for the week, so a steady stream keeps running without him touching it daily. He can generate multiple days of posts from a single job, making his workflows even faster, which he called a big upgrade.
Here’s what runs through Marketing Suite in a typical week:
- Finished-project photos posted to Facebook, where Esh Builders gets the most engagement
- The same content pushed to TikTok, a channel he had barely used until it was one click to connect
- Showcases that post galleries of photos to his website, organized by jobs
- Google Business Profile posts and updates, which he now handles himself instead of waiting on his website guy
That last one matters more than it sounds. Updating the Google Business Profile used to mean waiting on someone else to get to it. “That’s what I love, I can do things [in CompanyCam] instead of waiting on somebody else,” he says. Since Matthew started managing Esh Builders’ Google Business Profile in CompanyCam, he can monitor its profile strength, which has increased.
What changed for Esh Builders
The result isn’t a lead-generation number, and Matthew is straight about that. His business runs on referrals and repeat work, so social is about staying in front of those people and giving them a reason to keep sending others his way. TikTok, Instagram, Facebook, and Google get him consistent views of his work. The content goes out everywhere, on schedule, and it no longer costs him his day.
Ask him what he’d tell another contractor sitting on the fence and he doesn’t dress it up.
“Use it, it’s simple. It’s one of the easiest tools I’ve ever seen, and I’ve tried a few different ones.”
For an owner whose real constraint is time, that is the whole value.
Frequently asked questions
How fast can you post a finished job to social media with CompanyCam?
With Marketing Suite, a finished project turns into a Showcase and posts across multiple platforms in one action. Matthew Esh does it in under two minutes across half a dozen channels, using the photos he already took on the job.
Can CompanyCam post directly to Google Business Profile?
Yes. Marketing Suite posts and profile updates go straight to your Google Business Profile from inside CompanyCam, so the profile stays active without a separate login. Matthew manages his profile himself this way instead of waiting on a website contractor.
Does CompanyCam post to TikTok?
Yes. TikTok is one of the platforms Marketing Suite can post to. You can post to Facebook, Instagram, X, YouTube, Google, and LinkedIn. Matthew connected TikTok because it was one click, and now the same finished-job content goes there too.
See what Marketing Suite can do with the photos you’re already taking
You do the work. We do the marketing.
You’re already documenting every job. Marketing Suite turns those photos into Google posts, social content, and review requests, so your work shows up everywhere without the extra busywork.
