Footprints Floors didn’t become the largest flooring installer in the country by accident.
Since 2008, Footprints has grown its business by focusing on delivering an excellent product and experience to its customers and balancing support and freedom with franchisees. This model more than worked: Footprints Floors operates in 40+ states and has completed nearly 70,000 flooring projects.
But as they scaled, they needed a tool to help keep up with the volume of projects, manage expansion into new markets, and provide support for franchisees, subcontractors, and customers. They were taking hundreds of photos on each job, but they didn’t have a centralized place for everyone to store, view, and share.
To fix that problem, they partnered with CompanyCam. Here’s how better photo documentation management has helped them:
1. Keeping Track of Everything
On any given day, a franchise has more than a dozen active jobs in progress, or, as Denver General Manager Scott Campbell says, “15 or 16 new problems” each day.
Now that they have a consistent stream of photos coming into the office from the field, managers and operations teams can stay on top and solve issues quicker from wherever they are.
Managers no longer have to call someone away from their work or head across the city to see something in person. They can now spend the time they spent in traffic working on the business instead of in it.
2. Making More Sales
With CompanyCam, their photos are organized by location, and their users can tag photos with things like stain, flooring type, and installation style.
The glamour shots of a finished floor are one thing, but seeing progress photos of a nearby project helps to move customers from thinking only about the investment and unknowns of the project to better envisioning what their home could look like.
3. Handing Off with Ease
To keep up with the number of jobs, franchisees develop partnerships with subcontractors in their markets.
In the past, sales teams took photos on their phones, but because sharing those photos was cumbersome, they often didn’t get to install crews before they arrived on site.
Now, everyone has access to the photos they need and can even review them before they head to the job site so they know what to expect when they get there. They can also upload receipts and documents to ensure all expenses are cataloged and charged.
4. Taking Control of Marketing
The Footprints Floors team also uses the Showcases feature, which allows them to add photos from CompanyCam directly to their website.
Customers viewing their local Footprints franchise website can see examples of recent jobs they’ve done, complete with photos, project descriptions, and materials/products used.
If it saves me hours every month, it’s already paid for. If it helps me charge for one receipt that I might’ve missed, it’s already paid for. The math is very simple.
Over 90% of franchisees take advantage of Footprints Floors’ partnership with CompanyCam.
For these franchise owners, the benefits of centralized photo storage, project conversations, and sharing tools far outweigh the subscription.
