Webinar Recap
Join host John Talman and guest speaker Dominic Caminata, CEO and founder of Grosso University, as they dive into the essential strategies top-performing sales leaders use in the construction industry. If you’re looking to elevate your sales team, embrace AI, and sharpen your approach, this is a must-watch conversation.
Dominic shares his personal journey from a broke college grad to a top-performing salesperson and sales leader, highlighting how following the Grosso 10-Step Sales Methodology transformed his career. He also discusses the importance of building trust, investing in training, adopting technology, and refining sales techniques — all backed by real data from Grosso University.
Many sales reps have found success despite poor sales techniques, but those bad habits won’t cut it in today’s competitive market. Embracing AI is now essential for staying ahead, improving conversion rates, and refining sales strategies with real-time data. The top-performing home service salespeople consistently follow proven, data-backed best practices — focusing on trust, value, and strategic communication — while avoiding common pitfalls that hinder long-term success.
About the Speaker
Dominic Caminata is the CEO and Founder of Grosso University, with over 14 years of experience in the home improvement industry. Since starting his career in home improvement sales in 2010, he has coached some of the highest-performing sales teams in the United States.
Grosso University is the leading provider of home improvement sales training, in-home sales training, and elite sales training, built on the legendary methods of Rick Grosso. Dominic and his team have created a training framework that simplifies the sales process into clear, actionable steps, making it easy to follow and replicate. As Dominic puts it, with the right system in place, even a complete beginner can create “masterpieces” in sales.
Keep Learning
Listen to The Good Contractor Podcast, hosted by CompanyCam CEO Luke Hansen, where real contractors share their experiences, challenges, and successes — because good work isn’t just about the job, it’s about building a business that lasts.
Take your sales game to the next level and read the blog article From Cold to Gold: Ultimate Sales Strategies for Contractors—packed with practical tips and proven techniques to close more deals and grow your business.
Watch more webinars like this in our CompanyCam Webinar Hub, packed with expert insights to help you grow your business.
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