Jeremy Mathis is the project manager at Hingle’s Roofing, a small, owner-led company in south-central Kentucky that runs three to four roofs a week with a crew that ranges from eight to twenty on any given day. Their specialty is fortified roofs, built to the IBHS Fortified standard that goes well beyond standard building code so a home holds up against high wind and hail.
That specialty is a real advantage where they work. In Kentucky, homeowners can get up to $10,000 in grant money to upgrade to a fortified roof, and Hingle’s is the only certified fortified contractor within about an hour of Columbia, KY.
They’re held to a standard that’s reviewed by the IBHS Fortified evaluators. Sharing their work electronically with the evaluators is what brought Jeremy to CompanyCam in the first place.
Fortified work requires time-and-date-stamped photos of every step, signed off by a third-party evaluator who usually isn’t on site. Jeremy documents each job in CompanyCam and shares a timeline link so evaluators can follow along in real time and approve each stage, including the ones who don’t use CompanyCam themselves. From there, marketing was a short step, because the photos he needed for compliance were already in one place
From a hand-built map to one that updates itself
The clearest before-and-after benefit of using CompanyCam is his project map. Last year, Jeremy and the company’s IT contractor built one the hard way:
Went back through two years of finished jobs
Pulled the shingle and color for each one
Entered every address into the map by hand
In Jeremy’s words, it was “the most inefficient way possible.”
Now the map builds itself. Every job he finishes becomes a Showcase in Marketing Suite, and the map updates automatically as each one drops into the portfolio, with no manual entry.
He tags each project by color, so the map does real sales work. When a homeowner wants to see a specific shingle on a real house, Jeremy filters to it.
“If somebody wants to see a specific color, all I have to do is say onyx black, and it’ll pull up all the projects we’ve run that are onyx black,” he says. He sends the portfolio link with completion photos, and the customer sees six or eight finished roofs in that color without driving to a single address.
How Hingle’s Roofing went from inconsistent review requests to 60 five-star reviews
Getting reviews used to be a leak. Jeremy would finish a roof, mean to ask, and lose the window. “Nine times out of ten, they say they will, but then they don’t,” he says.
Sending the request through CompanyCam closed that gap. He sends it within 24 hours of finishing, with photos attached and a short message he can tweak, and the reviews started landing. In one week alone the company added three or four, and they just crossed 60 reviews, all five stars, with a goal of 100 by the end of the year. “In the short time we’ve been using it, we’ve already seen reviews go way up,” he says.
He also replies to every one from inside CompanyCam, without a separate Google login. “Everything’s connected, so it makes it really easy.”
How Hingle’s Roofing posts to Google, Facebook, and TikTok in one step
Hingle’s posts every finished job across its Google Business Profile, website, Facebook, and a TikTok Jeremy set up specifically for the company, and Marketing Suite handles the posting so he isn’t thinking about it. He does it in one pass:
Turn the finished job into a Showcase, which drops it into the portfolio and the map
Post it to Google, Facebook, and TikTok at once, with platform-specific descriptions Marketing Suite generates from the job details in CompanyCam
Send the review request within a day, then reply from the same place
For a crew that’s in and out of a job in a day and onto a new one the next morning, doing all of it in one app is what makes it stick. Jeremy runs the company’s documentation and marketing, and CompanyCam is where every job, note, and piece of paperwork lives, even for houses they only bid and didn’t win.
The payoff shows up on the road. His truck is wrapped, his signs are out, and the work is all over local feeds. “People tell me all the time, ‘I see you guys everywhere,’ ” he says. “And I’m like, but there’s only one of me. I’m just everywhere.”
Frequently asked questions
How can a contractor get more Google reviews? The biggest lever is asking right away, while the job is fresh. Jeremy sends a review request through CompanyCam within 24 hours of finishing a roof, with photos attached, and Hingle’s went from inconsistent requests to 60 five-star reviews. He also replies to each review from inside the app, without a separate Google login, boosting his SEO.
Can CompanyCam build a map of past projects automatically? Yes. Every finished job you turn into a Showcase drops into your portfolio and onto a project map that updates on its own, with no manual entry. Jeremy’s team used to build their map by hand, and now it maintains itself as new jobs come in.
Can you filter a project portfolio by material or color? Yes. Jeremy tags each roof by shingle color, so he can pull up every project in a given color and send a customer the completion photos. It lets a homeowner see finished work in the exact color they’re considering without driving to the addresses.
Turn the photos you already take into your marketing
You do the work. We do the marketing.
Fortified jobs or not, you’re already documenting the work. Marketing Suite turns those photos into Google posts, social content, and review requests, and keeps a shareable portfolio of your finished jobs ready to sen
