The team behind all those ads that follow you around social media was recently recognized for those ads at the 2024 American Advertising Awards – Nebraska!
Our marketing team took home eight ADDYs at the annual event: three Gold, four Silver, and one Judge’s Citation!
So, to celebrate their hard work, we put together this short guide on how to hang an awards shelf and how you can apply our shelf-hanging expertise to your business.
1. Safety First*
Safety is essential on job sites, big and small. That’s why building a culture of safety within your business is vital.
Exhibit A: Caleb, our Art Director and lead installer on this project, does a good job here: He’s wearing high-visibility clothing, has proper eye protection, and rolled up his long sleeves to keep them out of the way of his work area.
And he probably went “vweef vweef” on the drill to make sure it was charged and operating correctly.
*But when it comes to marketing your business, you don’t need to follow all of the rules all of the time.
Exhibit B: Caleb removed his safety glasses while operating a power tool.
One rule you should break is only focusing on your product or offering.
Posting about what you do as a business is good for awareness, but you should also create content on why you do what you do.
Which is what the Gold winning CompanyCam Founders Story did. In this spot, we took a step back from highlighting the features and functionality of our app to showcase why and how we came to exist as a business:
Dozens of pros in your area do what you do, so you can set yourself apart and build trust with customers by highlighting the people, vision, and reason your business has for doing what it does.
2. Measure Twice, Cut Once
Our lead installer Caleb is back at it with visual proof that he’s hanging these floating shelves square and center.
Capturing these photos was key to keeping the project moving. The project manager for this job was busy on another job site, but they still needed to ensure things were getting done to their standards.
Sound familiar? Documenting jobs across time and space is a big pain point for our users.
That’s why we created this ad to show how we address that pain. And it won a Gold and Silver ADDY.
All this to say: It’s crucial to collect and measure customer feedback. If you know their problems, you can offer a solution to their issue. By focusing on the customers you already have and meeting their needs, they’ll reveal something you can use to find your next customers.
3. Document Your Progress
Documenting a job from start to finish not only helps you CYA but also gives you a record of your team’s hard work over a project, quarter, and year.
The team working the Awards Shelf installation project did a good job documenting each stage, giving them a snapshot of how things looked before, during, and after the job.
If you were as good (or better) at documenting your jobs in CompanyCam, there’s a good chance that you received a Silver award-winning Year in Review in late 2024.
Fun Fact: CompanyCam users captured over half a BILLION photos in 2024.
These individualized reports gave CompanyCam users a look into how their business performed throughout the year (as it relates to their activity in our app).
4. Debrief After the Project
After a job wraps up, you should report on what went well and what you would change.
After the shelf and awards were up, Karley, Senior Manager of Creative Direction and shelf installation project manager, gave feedback on improving the display.
Similarly, Luke and John, hosts of the Good Contractor podcast, recapped Season 1 of their show and won a Silver award and Judge’s Citation — given to a project that was one of the judges’ favorite pieces out of all submissions.
Talking about the talking they did? Sounds like an Aquarius and Aries amirite.
If you want to hear all the stories of the pros featured in that episode, listen to Season 1 of the Good Contractor podcast wherever you get your podcasts, and subscribe to receive an alert when new episodes of Season 2 drop!
There’s plenty more where these came from — check out the full gallery of our shelf hanging project.
And if you’re interested in joining our award-winning team, check out our careers page to learn more about what it’s like to work here and view our open jobs.
