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How Customer Reviews Impact Your Business


Whether your business is brand new or been around for years, customer reviews are a key to business growth, so pay attention!

Google offers up endless stats on the importance of customer reviews—

  • 91% of consumers are actively reading online business reviews.
  • 70% of customers take customer reviews into consideration before making a purchase.
  • 84% of people trust online reviews as much as a personal recommendation.

These stats are telling us what we already know. When it comes time to make a purchase, we’re all reaching for the closest internet browsing device and our attention is drawn to those lil-yellow-stars.


We look at reviews for comfort and confirmation. We look for answers and solutions. To be honest, we’re looking for someone who sounds just like us, someone who will make us feel sure that this purchase is a great choice!

As a business owner, here’s what you need to know:

More Is Better!

There’s no such thing as too many reviews. Check to be sure that your business information is up-to-date on Google, Facebook, Yelp, Houzz, Angie’s List, etc. etc. etc. When your profiles are active and have fresh photos or updates, customers are more likely to interact with your business online — translation, more customer reviews for you!

Don’t Worry, Bad Is Good Too!

It seems backward, but even a negative review is a good review. Customers are suspicious when everything is a perfect 5‑Stars”. Nothing is perfect, your potential clients know this, so don’t be afraid of the negative reviews. Ultimately the ratio is what matters, and when positive reviews are the majority, customers will look to you as a great option!

Respond, Respond, Respond!

Every time you publicly respond to a customer review you’re letting a new potential client know that you’re interested and attentive! Keep it genuine and succinct. When replying to a negative review, ask a question, keep it short, don’t get defensive and don’t censor your reviews.

And Get Ready For Great Content…

Customer reviews are a free resource for your sales and marketing! Take a look at your customers’ words and you’ll likely find fresh phrasing, valuable keywords and content for your website, print pieces, newsletter, email subject lines, billboard and any other marketing platform.

You don’t need Google or anyone else to tell you that customer reviews are important. We’re all reading, posting and sharing the reviews— so, yeah, we know! As a business owner, just don’t forget to encourage reviews, respond when you can and don’t waste good content!

Tifany leads out on product planning and execution. She provides leadership to our team of Product Managers, and together they’re discovering and delivering solutions that bring value to our customers. When she’s not working, she can be found learning a new art technique, spending time with family, or collecting plants for her new home in Colorado.

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