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5 Amaz­ing Ways SEO can Take Your Com­pa­ny to the Next Level

If you’re a field ser­vice con­trac­tor, you know that your line of work is com­pet­i­tive. Com­peti­tors want the same cus­tomers you do, and it can be a chal­lenge to make sure that those poten­tial cus­tomers know your com­pa­ny exists in the first place.

What’s a hard work­er like you to do?

You’ve prob­a­bly heard about the buzz­wor­thy acronym SEO before, and if not, that’s okay. You might have even looked into it, but bailed out when the going got rough. That’s okay too, but, I’m here to tell you it’s time to get back on the horse and push your busi­ness fur­ther into the dig­i­tal age. You’re already using Com­pa­ny­Cam, you’re ready for this.

What is SEO all About?

SEO, short for search-engine opti­miza­tion, is the main dig­i­tal mar­ket­ing chan­nel for com­pa­nies all around the world. When you search for a pair of red cow­boy boots on Google, the site you click on wasn’t placed there mag­i­cal­ly. Google wants to help The Red Cow­boy Boot Com­pa­ny make a sale, and their algo­rithm puts the best look­ing boots at the top (to help you, too).

What this means for an hon­est con­trac­tor like your­self is there are new ways you need to be com­pet­ing for busi­ness. It also means there are a whole new set of rules you have to fol­low to increase your ROI. Shall we get started?

If you haven’t tak­en the leap yet, here are 5 insane­ly good rea­sons you should con­sid­er SEO to be a part of your mar­ket­ing efforts.

1. All of Your Poten­tial Cus­tomers are Online

If I had to give you only one rea­son to con­sid­er SEO for your roof­ing busi­ness, land­scap­ing com­pa­ny, or what­ev­er indus­try you’re in, it would be this piece of advice right here. You already know your cus­tomers are online. Heck, you your­self are online more than 20 hours a week.

The worst thing you can do for your busi­ness is not let it get the atten­tion it deserves. Odds are, your com­peti­tors have set up a Google Busi­ness page, a web­site with qual­i­ty and orig­i­nal con­tent, and a solu­tion for gar­ner­ing more cus­tomer reviews (because they do impact your busi­ness).

I can’t stress the impor­tance of hav­ing space on the Inter­net. 85% of cus­tomers use the web to find local ser­vice providers, so if you want to reach them, that’s where you need to focus your mar­ket­ing efforts.

2. SEO is not Just for Retail

You’ve prob­a­bly been told that SEO isn’t nec­es­sary for your ser­vice-based com­pa­ny, but that’s sim­ply not true. SEO is an extreme­ly use­ful tool for both retail and ser­vice indus­try businesses.

You already have a site, but it could be bet­ter. Great SEO includes page speed, which keeps vis­i­tors from leav­ing, and qual­i­ty con­tent, which helps make you an author­i­ty fig­ure in your indus­try. Improv­ing these two things means set­ting up a blog, direct­ing web­site vis­i­tors with sim­ple nav­i­ga­tion, and mak­ing sure any pic­tures you use aren’t 5 mil­lion pix­els wide (no seri­ous­ly, try and stick to 1200px).

Per­fect­ing — or start­ing — a blog, includ­ing inbound and out­bound links, and resiz­ing images will have you sky­rock­et­ing toward the top of Google’s search results in your city and industry.

3. 50% of all Mobile Search­es are for Local Results

If you’re in Wala Wala, Wash­ing­ton and you own a roof­ing com­pa­ny, there is noth­ing more impor­tant than being list­ed at the top for Wala Wala Wash­ing­ton roof­ing,” and the same goes for the rest of you in oth­er cities.

More peo­ple are online using their phone instead of a com­put­er these days, and half of those peo­ple are search­ing for some­thing with­in their own city. I’m talk­ing about Wala Wala Ital­ian restau­rants, Wala Wala bike shops and, yes, field ser­vice companies.

Includ­ing your address, city name, phone num­ber and a hand­ful of oth­er con­tact infor­ma­tion on your web­site will help Google see’ that you exist and are mak­ing a con­scious effort to be found— and then they’ll reward you for it.

Anoth­er great option for gain­ing more traf­fic to your site is Face­book ads. Though they’re not direct­ly relat­ed to SEO, the social media site has become an equal­ly as impor­tant plat­form to be dis­cov­ered. When set­ting up ads,you can tar­get by loca­tion. Your site and social media will be a dou­ble-wham­my for gain­ing leads.

4. Cus­tomers Will Have an Eas­i­er Time Nav­i­gat­ing Your Site

SEO leads have a 14.6% con­ver­sion rate, while leads sourced from word of mouth have a 1.7% con­ver­sion rate, accord­ing to Hub​spot​.com. That means SEO leads are 8x more like­ly to pay you than alter­na­tive leads.

We can guess as to why SEO leads con­vert bet­ter than refer­rals, but let’s talk about web­sites. You’ve cleaned yours up. Maybe you con­tract­ed out a devel­op­er to write code for you, maybe you set up a Word­Press site and designed it your­self, or maybe you’ve just improved on the design of an exist­ing site. Regard­less, you’ve cre­at­ed a beau­ti­ful space to pro­mote your­self and poten­tial cus­tomers are lov­ing it.

The more you’re avail­able to poten­tial cus­tomers and the eas­i­er it is for cus­tomers to gath­er infor­ma­tion about your busi­ness, the more leads you’ll have. With prop­er SEO guide­lines in place, poten­tial cus­tomers will notice your clean web pages and how easy it is to access your infor­ma­tion. Think of your site as your vir­tu­al office build­ing, then con­sid­er how you like your real place of busi­ness to look in case a cus­tomer stops by.

5. You’ll Increase Brand Aware­ness (and get a leg up on the competition)

Near­ly 34% of all clicks go to the top organ­ic search result. SEO pro­vides a wide range of ben­e­fits for your com­pa­ny, but it’s impor­tant to remem­ber that it’s an ongo­ing process. An effec­tive SEO cam­paign involves ensur­ing your site appears at the top of search engine results, allow­ing it to get more clicks and in turn, more conversions.

Climb­ing to the top will take time, plan­ning, strat­e­gy, and com­mit­ment. Along with that, you’ll need to keep a watch­ful eye on your com­pe­ti­tion. You should be able to see what they’re doing with their online pres­ence and in turn, you’ll be able to fight for the dig­i­tal ter­ri­to­ry you’ve worked so hard to gain.

After all that, you can­not stop once you’ve reached the top spot on Google’s search results — if any­thing you have to work hard­er to hold your place.

Hope­ful­ly this helps you under­stand the awe­some pow­er of pub­lish­ing qual­i­ty con­tent and engag­ing poten­tial cus­tomers online, espe­cial­ly through loca­tion tar­get­ing. You can gain an impres­sive amount of trac­tion by adjust­ing your appear­ance online with min­i­mal effort.

Bot­tom line: There’s a lot for you to love about SEO. So what are you wait­ing for?

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