Welcome back from Fourth of July Holiday break! We are diving right back into Taco Bout It Season 2 with Episode #5 featuring Idan Kadosh from Workiz. In this episode, Gogan and Idan discuss the difference between American and Israeli tacos, and how home service businesses can exceed their customers’ expectations in 2019.
Idan describes Workiz as “the app I dreamed of having 10 years ago.” When Idan was running his own locksmith company in Southern California in the early 2000’s, he learned a lot about what service companies need to be successful and it goes far beyond providing the service you are hired for. To be successful, service businesses’ need to be tracking calls, invoicing efficiently, have service areas and scheduling that meet customer needs, and they need to market themselves effectively. Most importantly, Idan learned about being willing to evolve. He has turned all those years of experience into Workiz, an all-in-one tool for service businesses.
Evolve or Dissolve
It’s 2019, you order an Uber to pick you up. You open the app and Uber already knows where you are. You tell Uber where you need to go and within seconds you have pricing options for Uber, Uber Pool and UberXL, along with time estimates. Once you select your option, you’ll know who your driver is, what they look like, what car they drive, their license plate and what their rating is. You get notified when your Uber arrives and once your ride is complete you just hop out and go. The payment and ride completion is all finished within the app within that hour.
Now compare the experience of hiring a ride through Uber, to the experience of hiring a plumber to fix a leaky pipe. Does your plumber have an app where you can get estimates within a few minutes? Probably not. Most likely you’ll be looking up plumbers online and calling around to get estimates. Do you think that there is a plumber who will be able to get to your house in the next hour? Next day? How much time are you going to have to take off work for this? You finally find a plumber, they can come the next day between 1 – 3pm. They call when they are on their way at 2:45pm. It takes 45 minutes for them to repair the leaky pipe. It costs $50 more than the estimate because of unforeseen issues. They’ll send you a bill in the mail in the next few weeks.
It’s not comparing apples to apples to compare Uber rides to plumbers, but what we are trying to highlight is WHY customer expectations have changed so much in the last decade. It’s because of the seamless customer experiences like Uber, Amazon and Cable Companies provide. There is constant communication, ease of interaction, and the customer having confidence that they know what is going on, what it will cost and when and how long it will take. Service companies that have learned how to evolve with technology are going to win.
What is important to note is that you don’t have to be a huge corporation to have all of those great features like scheduling and invoicing to give the same feeling of confidence to the customer. Using simple programs and the right apps you can look just as professional as the big dogs.
- Use easy website builders like Wix or GoDaddy to create a professional looking website with little time and money invested.
- Take advantage of all the free Google tools, Like Google Calendar for scheduling, and Google Voice for tracking calls
- Have and manage your online presence with professional looking Yelp and Facebook pages
- Respond to negative online reviews right away
Workiz is an intuitive field service management and scheduling software designed to help service businesses excel. If you are a service business and you are feeling overwhelmed by the number of apps you have to keep track of and the sheer volume of back-end reporting and invoicing that goes into growing a company — try Workiz FREE for 14 days and see how they can make your life easier and your business grow.
Huge thanks to Idan and Workiz for joining us this week on Taco Bout It!
Stay tuned for more episodes and blogs next Tuesday.