We’re living in an interesting time, there’s no way around that. In the matter of a a few short weeks our entire way of life has been flipped on its head — and your business is no exception. So what are you supposed to do when business as usual is anything but? Well, you’ve gotta adjust course, problem solve, and do right by your people, your customers, and yourself.
Michael Gogan sat down with Sam Taggart of D2D to discuss how to keep selling even when you can’t door-knock or shake hands.
You can view all of our COVID-19 resources here.
It varies state by state, but it’s looking like door knocking will soon be off the table — if it isn’t already. So how do you go about selling and bringing in leads when you can’t hit the pavement?
- Reach out to past customers. Word of mouth is consistently a great way to sell jobs. Send out an email or text, or better yet, give former customers a call and check in. See how their family is doing, how the work you did is holding up, and ask them to give you a shoutout to anyone they know who may be in need of your services.
- Dive into digital advertising. Just because you can’t be knocking doors and having face to face conversations with homeowners anymore doesn’t mean they aren’t looking for work. Folks are spending more time than ever in their homes and on their devices — why not hit them with an ad exactly where they are? We go into more detail on best practices for digital advertising in our Digital Door Knocking webinar.
- Get comfortable being virtual. If you’ve got projects that are underway, projects that are just getting started, or papers that need be signed — don’t stress. Social distancing doesn’t mean all your hard work has to come to a screeching halt. Implement software like Zoom, DocuSign, and CompanyCam that give you the ability to keep projects moving, keep customers informed, and keep everyone safe and healthy.
- Make your off-time productive. An inability to knock doors doesn’t mean you can’t be honing your craft. If you’ve got some downtime with your sales staff, spend time leaning into areas or strengths that need a little spit shine. Sam mentioned in the webinar that he’s using this time to really focus on closing strategies with his sales staff.
- Learn new skills. Take this setback and let it prepare you for the comeback. Now is a great time to take an online course, deep dive into all the functionality that your CRM software has, mining your customer data for useful insights, and so on. Don’t let this period of social distancing or quarantine make you rusty!
As a leader, your people are looking to you for how they should handle and react to the changing landscape of their career. Be a leader who inspires action, practicality, and who puts the important things first.
Be understanding of your people, your customers, and your community during this time. With uncertainty comes caution and stress, and you want to be known as a leader and a business that looked to help and comfort before looking to profit.
Use this time to build relationships and connections, to better yourself and your business — and you’ll come out on top.
