In today’s dynamic market, staying ahead in sales is crucial for contractors looking to excel. It’s all about connecting with past clients, exploring new digital avenues, and embracing virtual tools to streamline operations and enhance customer satisfaction.
Reach out to past customers.
Word of mouth is consistently a great way to sell jobs. Send out an email or text, or better yet, call former customers and check in. See how their family is doing and how the work you did is holding up, and ask them to give you a shoutout to anyone they know who may be in need of your services.
Dive into digital advertising.
Folks are spending more time than ever in their homes and on their devices — why not hit them with an ad exactly where they are? We go into more detail on best practices for digital advertising in our Digital Door Knocking webinar.
Get comfortable being virtual.
If you’ve got projects that are underway, projects that are just getting started, or papers that need be signed — don’t stress. Implement software like Zoom, DocuSign, and CompanyCam that give you the ability to keep projects moving and keep customers informed.
Make your off-time productive.
If you’ve got some downtime with your sales staff, lean into areas or strengths that need a little spit shine. Sam mentioned in the webinar that he’s using this time to really focus on closing strategies with his sales staff.
Learn new skills.
Take an online course, deep dive into all the functionality that your CRM software has, mining your customer data for useful insights, and so on.
As a leader, your people are looking to you for how they should handle and react to the changing landscape of their career. Be a leader who inspires action, practicality, and who puts the important things first.
If you use your time to build relationships and connections, to better yourself and your business — you’ll come out on top.
