Schedule a demo
white-castle-customers-header-image

4 Easy Ways to WOW Your Customers

Hands down, the most mag­i­cal expe­ri­ence of my life took place on May 10, 2014. (Keep in mind as you read this that I am mar­ried but have no kids.) My hus­band and I were at Epcot in Dis­ney World, cel­e­brat­ing a delayed hon­ey­moon. As we walked through the Amer­i­can pavil­ion at the World Show­case, while my hus­band was off look­ing at a stand of sou­venirs, an old­er gen­tle­man who worked at the park approached me.

Mrs….” he trailed off. 

Eaton,” I help­ful­ly supplied.

Yes, Mrs. Eaton. Is your hus­band near­by? I need the two of you to come with me right away. We have a very impor­tant phone call for you to take in the office,” he said stern­ly. I grabbed my hus­band, stut­ter­ing that some­thing had hap­pened and we need­ed to go with this guy. Ner­vous­ly we fol­lowed him into a door in the near­by store, marked Cast Mem­bers Only”. He sat down at a clut­tered desk, picked up a phone, dialed an exten­sion, said Yes, I have them here” into the hand­set, and hand­ed the phone to my hus­band and me to listen.

And out chirped a mes­sage from Mick­ey and Min­nie Mouse, con­grat­u­lat­ing us on our recent wed­ding, and wax­ing poet­ic about love, mar­riage, and the best part of any wed­ding: the cake. I was blown away — what I had been so scared to hear was actu­al­ly an amaz­ing sur­prise! Once the mes­sage was over, he took us to the restau­rant next door, let us choose the dessert we want­ed, and led the entire restau­rant in cheer­ing for us with a loud HIP HIP HOORAY!”

This expe­ri­ence made an incred­i­ble impres­sion on me. Nev­er mind that he nev­er actu­al­ly said my name or knew who I was at the begin­ning — my Dis­ney-issued Hap­pi­ly Ever After pin that hotels offer to new­ly­weds who let them know they’re cel­e­brat­ing a hon­ey­moon gave him enough infor­ma­tion to make a hot May after­noon into the biggest WOW of my life to date. It cost Dis­ney mere pen­nies in the scheme of things — a piece of apple cob­bler and five min­utes of time — but I will for­ev­er cher­ish those moments.

Maybe it doesn’t come in the form of baked goods, but YOU have the oppor­tu­ni­ty to make a mag­i­cal moment for your cus­tomers, and it doesn’t have to cost you much of any­thing! Here are four easy, cheap things to keep on hand to turn every­day inter­ac­tions with your cus­tomers into WOW moments they’ll tell their friends and neigh­bors about for years.


1. Sym­pa­thy cards

It’s amaz­ing how many peo­ple will seem to over­share some of the details of their lives when they’re going through a rough time and ask­ing you to come to their home to fix some­thing. When the voice on the oth­er end of the phone shares that they’re hav­ing to put down their pre­cious Yorkie, or she recent­ly lost her hus­band who used to take care of these things, the most impor­tant thing you can do is be a good lis­ten­er. Some­times peo­ple just need to talk. And out­side of any sales ben­e­fit it may yield, a nice card in the mail is just the kind thing to do. So pick up a few inex­pen­sive sym­pa­thy cards to keep at your receptionist’s desk to send when those calls come in. Show­ing a lit­tle kind­ness in someone’s hard time is not only insert­ing a lit­tle human­i­ty into the mar­ket­place, it’s just the right thing to do.

2. Small gift cards

Sim­i­lar to the stash of sym­pa­thy cards, hav­ing a sup­ply of small (like $5) gift cards for cof­fee, tea, or ice cream can be a great way to make someone’s day — or smooth over a rough patch. Did you acci­den­tal­ly wake someone’s baby when you stopped by to inspect the roof? Did the family’s kid love watch­ing your crew work? Did the wid­ow break down cry­ing again because this is such unfa­mil­iar ter­ri­to­ry? A hand­writ­ten note with a small gift card tucked inside makes for a sim­ple, mean­ing­ful, but real­ly inex­pen­sive way to show you care. Take $50 out of your adver­tis­ing bud­get and spend it on gift cards — it’ll go a lot fur­ther in word-of-mouth when the cus­tomer tells their friends about how kind you were or how you went out of your way to make it right when some­thing went unex­pect­ed­ly wrong.

3. Bal­loons, balls, or bubbles

Speak­ing of lit­tle eyes watch­ing, you can get a whole lot of these lit­tle trin­kets at the dol­lar store, and have your sales­men or crews keep a cou­ple of them in their trucks for the lit­tle kids whose hous­es you work on. Even as a hired con­trac­tor, you’re still a guest in their home, and bring­ing along a lit­tle treat for the kids who some­times love to watch you work will go a loooooong way with their par­ents. Just avoid things that are messy or loud, or that require out­door play if their yards will be off-lim­its while you work.

4. Dog treats

While we’re at it, let’s not for­get furba­bies! When we get calls from cus­tomers who have us come out to inspect some­thing on their hous­es, often dog own­ers will ask for a heads up so they know to put the dog inside or in a pen. If a pet is men­tioned on those calls, it can be a nice nod to include a lit­tle indi­vid­u­al­ly-wrapped treat. It doesn’t need to be some­thing big or fan­cy (although an ingre­di­ent list on the pack­age is wise), but what a nice way to say thank you to Rover or Fido for let­ting you share the yard for the time you’re work­ing. It’s an inex­pen­sive, thought­ful way to acknowl­edge the fur­ry friends in cus­tomers’ lives.


None of these items will set you back much cash — but they’re sure to bring a touch of human­i­ty to your busi­ness, and cre­ate some mem­o­rable moments that will keep your cus­tomers talk­ing about you and the incred­i­ble ser­vice you pro­vid­ed. So set aside a small bud­get, get cre­ative about what you dis­trib­ute (and how), and have some fun mak­ing some mag­ic with your customers!

LinkedIn icon Share

Sign up for a free account.

Get your team up and run­ning in less than 3 minutes.

No credit card required Available on iOS, Android, and Web