It’s important to maintain typography hierarchy creating scalability across the company.
PRE-HEADERS are Averta Bold and in all-caps.
(30 character limit)
Headlines are Averta Extra Bold and have a line height of 1.1.
Body copy is Averta Regular and at 80% opacity and have a line height of 1.5.
Context is everything
We use Averta for the body copy in all of our marketing materials (except for the blog). Averta is fairly personable and does not come across as too elegant, which is consistent with the voice we use to communicate with both current and potential customers.
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