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Averta Font Weights

The Hier­ar­chy

It’s impor­tant to main­tain typog­ra­phy hier­ar­chy cre­at­ing scal­a­bil­i­ty across the company. 

PRE-HEAD­ERS are Aver­ta Bold and in all-caps.
(30 char­ac­ter limit)

Head­lines are Aver­ta Extra Bold and have a line height of 1.1.

Body copy is Aver­ta Reg­u­lar and at 80% opac­i­ty and have a line height of 1.5.

Artboard 7 2x
Artboard 8 2x
Artboard 9 2x

Con­text is everything

Real-World Uses

We use Aver­ta for the body copy in all of our mar­ket­ing mate­ri­als (except for the blog). Aver­ta is fair­ly per­son­able and does not come across as too ele­gant, which is con­sis­tent with the voice we use to com­mu­ni­cate with both cur­rent and poten­tial customers. 

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