Our very own Michael Gogan sat down with our friends over at Energy Circle to talk all things digital marketing. And what better to talk about with CompanyCam than photos! We covered a lot in this webinar, from why images and photos are so important for marketing to how CompanyCam can help market your business.
We pulled out some highlights for you below, but for the full scoop head over to our Webinars to watch the whole thing!
What is Energy Circle: Founded in 2008, Energy Circle offers lead generation services through tailored digital marketing tactics on an advanced web platform designed & developed exclusively for the better building sector. With a team of marketing and technology professionals, Energy Circle supports over 400 of the most successful home performance contractors, solar installers, HVAC companies, sustainable architects and low-energy builders across all 50 US states.
What is CompanyCam: Founded in 2014, CompanyCam is a photo-based solution created for contractors, by contractors. Users can take unlimited photos — which are location and time stamped, sent to the cloud, and stored securely. Every photo is organized by project and instantly available to your team, allowing you to see what’s going on anytime, anywhere. With CompanyCam you can work smarter, avoid costly mistakes and get paid faster.
Why photos are so important to marketing:
Documenting your jobs is critically important, but if you’ve read any of our previous blogs you already know that. Photos tell stories: what the site looked like before you started work, what problems arose while you were on site, and the amazing work you did to bring the site to what it is now.
Using photos at each step of the project is such a big help. From communication during the project to liability protection long after the project is done, photos play a huge role.
Using photos you’ve taken at jobs, both before and after, is a great way to showcase the quality of work your company produces and bring in new leads. Using CompanyCam’s before and after camera, sharing project galleries on social media, and imbedding CompanyCam jobsite photos on your website or blog — you’re sure to get attention!
Photo-based content consistently performs extremely well online, and especially on social media. Not using social media to market your business? Well, make 2020 the year you start! Social media is a huge influencer in homeowners purchasing decisions, and if you’re not getting your name and your work out there you’re missing out big time.
To learn more about the importance of photos in marketing, check out the full webinar here! Special thanks to Energy Circle for collaborating with us on this webinar.
We host webinars with our partners and other industry experts twice a month, so keep an eye out for announcements on how to register over on our Facebook page.