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Building Digital Partnerships


As part of our Marketing in May webinar series, the Marketing department here at CompanyCam is contributing some fresh material to help guide you in your marketing efforts! 

Brand Partnerships Digitally 

Growing digital brand partnerships is a huge asset to any business when trying to gain more customers or get your brand out to a larger audience. Influencers, brand ambassadors, and more all play a key role in helping you reach those goals. 

When seeking a new partnership, I like to refer back to this African proverb: If you want to go fast, go alone; if you want to go far, go together.” 

So how can building a digital brand partnership work for both parties involved? 

Easy, set your goals at the forefront of what you want to accomplish in a digital campaign. This could be sign ups, impressions, likes, clicks. Facebook has a really handy tool in Facebook Advertiser Access” when it comes to putting out your product on another brand’s page. You simply request access” to a brand’s page which allows you access to create ads on their page while allocating the budgets and sending your creative to the audiences you build within Facebook. You can read more about audience building in Facebook in our webinar about digital door knocking here.

How does this benefit your partner’s page that you’re using to run ads? 

You ultimately want the audience to click on your ad which will take them to a landing page. You want to make it appealing so both parties benefit from the ad. Let’s say you’re running an ad on an HVAC influencer’s page where people go to find out HVAC tips in the industry. Your product helps HVAC industry workers and you’re looking for new sign ups to use your product. You create a co-branded landing page that has information about your product as well as information about the influencer’s website, podcasts, socials, blogs etc. You sponsor that post to your HVAC industry audiences you build on Facebook which reaches a whole new audience for both you and your influencer. The influencer will see an uptick in clicks, sign ups, impressions, likes, follows etc on their page and all they had to do was accept” your advertiser request on Facebook. It creates a more personal look to the ad than just creating the same one on your page. It’s like if one of your favorite bands was coming into town and you saw the band posted tickets for the show in your city and you saw the venue post tickets about the show. You would most likely click on the band’s post about tickets in your city because it feels more personal to you to buy the tickets from them. You ultimately reach the same goal but you’re leveraging an influencer to help you reach that goal. 

This is just a fun quick tip in using brand partnerships digitally to grow your brand and product. Growing your product using digital platforms in the fastest way to get your product out there and thinking of savvy ways of using Facebook’s platform of Advertiser Access is just another tool to use to accomplish your goals. 

This blog was written by Jordan Smith. Jordan is famously known for writing Twinsmith’s hit record Twinsmith’s Greatest Hits” record.

Jordan spends his days dreaming up trade-targeted marketing campaigns, collaborating with cross-functional teams, and conducting endless tests on what performs best. When he clocks out, Jordan enjoys spending his time golfing, watching the sports teams he’s pledged his loyalty to disappoint him time and time again, and dabbling/​playing in some good old fashioned rock n’ roll shows. 

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